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	<title>Tomasulo</title>
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		<title>A Forerunner to the Wall Street Journal&#8217;s &#8220;Two Young Men&#8221; Ad</title>
		<link>http://tomasulo.com/a-forerunner-to-the-wall-street-journals-two-young-men-ad/</link>
		<comments>http://tomasulo.com/a-forerunner-to-the-wall-street-journals-two-young-men-ad/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 20:08:59 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[copywriting history]]></category>
		<category><![CDATA[two young men]]></category>
		<category><![CDATA[wall street journal]]></category>
		<category><![CDATA[wsj]]></category>

		<guid isPermaLink="false">http://tomasulo.com/?p=57</guid>
		<description><![CDATA[From 1999 till 2005 I ran a discussion group with many of today&#8217;s top marketers and copywriters.  Not only did we exchange great ideas but also great finds.   In 2003 I happened upon what seemed to be a predecessor of the &#8220;Two Young Men&#8221; ad that the WSJ has consistently used.
This ad was printed in [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/a-forerunner-to-the-wall-street-journals-two-young-men-ad/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Teaching My 15-Year Old Son About Money Part 1</title>
		<link>http://tomasulo.com/teaching-my-15-year-old-son-about-money-part-1/</link>
		<comments>http://tomasulo.com/teaching-my-15-year-old-son-about-money-part-1/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 21:17:34 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[fiat money]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[paper money]]></category>

		<guid isPermaLink="false">http://tomasulo.com/?p=56</guid>
		<description><![CDATA[I&#8217;m not surprised that MONEY is not a subject in school.  I think people might be upset if they were educated on what money REALLY is.
Here&#8217;s how I recently explained money to my 15 year-old son.
IN THE BEGINNING&#8230;
Imagine that we live in a town where there is no money as you know it today.
Everyone has [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/teaching-my-15-year-old-son-about-money-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>&#8220;[A] feast of egg-head opinionating!&#8221;</title>
		<link>http://tomasulo.com/a-feast-of-egg-head-opinionating/</link>
		<comments>http://tomasulo.com/a-feast-of-egg-head-opinionating/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 08:00:00 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[kahneman]]></category>
		<category><![CDATA[perceptions]]></category>
		<category><![CDATA[World Question Center]]></category>

		<guid isPermaLink="false">http://tomasulo.com/a-feast-of-egg-head-opinionating/</guid>
		<description><![CDATA[Found this great site where the world&#8217;s most renowned scientists and researchers were asked the following question this year:
The Edge Annual Question — 2008
&#8220;When thinking changes your mind, that&#8217;s philosophy.
When God changes your mind, that&#8217;s faith.
When facts change your mind, that&#8217;s science.
WHAT HAVE YOU CHANGED YOUR MIND ABOUT? WHY?
Science is based on evidence. What happens [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/a-feast-of-egg-head-opinionating/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dr. Seuss &#8211; Persuasion Genius?</title>
		<link>http://tomasulo.com/dr-seuss-persuasion-genius/</link>
		<comments>http://tomasulo.com/dr-seuss-persuasion-genius/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 05:08:00 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Past AP Issues]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[anapest]]></category>
		<category><![CDATA[Broca]]></category>
		<category><![CDATA[dr seuss]]></category>
		<category><![CDATA[echoic retention]]></category>
		<category><![CDATA[roy williams]]></category>
		<category><![CDATA[wizard of ads]]></category>

		<guid isPermaLink="false">http://tomasulo.com/dr-seuss-persuasion-genius/</guid>
		<description><![CDATA[
 Dr. Seuss
Originally uploaded by lazaro 
In 2002 I went to a Roy Williams (Wizard of Ads) seminar and he talked quite a bit about sound, rhyme and of course Dr. Seuss.
In essence here&#8217;s what I got out of it&#8230;
The largest part of the human brain involves the memory and
processing of SOUND.
Theodor Seuss Geisel (Dr. [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/dr-seuss-persuasion-genius/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NLP Anchoring vs. the Anchoring Heuristic</title>
		<link>http://tomasulo.com/nlp-anchoring-vs-the-anchoring-heuristic/</link>
		<comments>http://tomasulo.com/nlp-anchoring-vs-the-anchoring-heuristic/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 21:22:00 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[anchoring]]></category>
		<category><![CDATA[anchoring heuristic]]></category>
		<category><![CDATA[anchors]]></category>
		<category><![CDATA[bias]]></category>
		<category><![CDATA[heuristics]]></category>
		<category><![CDATA[kahneman]]></category>
		<category><![CDATA[mental shortcuts]]></category>
		<category><![CDATA[neuro linguistic programming]]></category>
		<category><![CDATA[NLP]]></category>
		<category><![CDATA[tversky]]></category>

		<guid isPermaLink="false">http://tomasulo.com/nlp-anchoring-vs-the-anchoring-heuristic/</guid>
		<description><![CDATA[Just read a recent blog on anchoring here: Mind Control Technique of Anchoring
It reminded me that many people don&#8217;t realize that there are two things that are called &#8220;anchoring&#8221; that are useful in persuasion.
One is from NLP and it&#8217;s discussed in the article above.  It has also been covered by hundreds of other people [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/nlp-anchoring-vs-the-anchoring-heuristic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stepped Awareness &#8211; A Video Demonstration</title>
		<link>http://tomasulo.com/stepped-awareness-a-video-demonstration/</link>
		<comments>http://tomasulo.com/stepped-awareness-a-video-demonstration/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 19:12:00 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[awareness test]]></category>
		<category><![CDATA[stepped awareness]]></category>

		<guid isPermaLink="false">http://tomasulo.com/stepped-awareness-a-video-demonstration/</guid>
		<description><![CDATA[In my persuasion system I use a concept called &#8220;Stepped Awareness.&#8221;  In general, I believe that how and where someone&#8217;s awareness is focused (internally or externally) will influence the decisions they make and therefore is very important in the persuasion process.  That awareness can be &#8220;stepped&#8221; in order to obtain, naturally, the decision [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/stepped-awareness-a-video-demonstration/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Avoiding Pet Cemetery Persuasion To Get Your Ex Girlfriend Back</title>
		<link>http://tomasulo.com/avoiding-pet-cemetery-persuasion-to-get-your-ex-girlfriend-back/</link>
		<comments>http://tomasulo.com/avoiding-pet-cemetery-persuasion-to-get-your-ex-girlfriend-back/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 20:10:00 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Relationships and Dating]]></category>
		<category><![CDATA[breakup advice]]></category>
		<category><![CDATA[dating advice]]></category>
		<category><![CDATA[get ex back]]></category>
		<category><![CDATA[get girlfriend back]]></category>
		<category><![CDATA[Get Your Girl Back]]></category>
		<category><![CDATA[Pet Cemetery]]></category>
		<category><![CDATA[pet cemetery persuasion]]></category>

		<guid isPermaLink="false">http://tomasulo.com/avoiding-pet-cemetery-persuasion-to-get-your-ex-girlfriend-back/</guid>
		<description><![CDATA[
 Pet Cemetery 1
Originally uploaded by Red  Owl 
Here&#8217;s the full chapter on Pet Cemetery Persuasion from Get Your Girl Back:
Many times, when trying to get your girl back, the things that you DON&#8217;T do will often have more impact than the things you think you SHOULD do.  In this article you will [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/avoiding-pet-cemetery-persuasion-to-get-your-ex-girlfriend-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pet Cemetery Persuasion and Relationships</title>
		<link>http://tomasulo.com/pet-cemetery-persuasion-and-relationships/</link>
		<comments>http://tomasulo.com/pet-cemetery-persuasion-and-relationships/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 03:30:00 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Relationships and Dating]]></category>
		<category><![CDATA[breakups]]></category>
		<category><![CDATA[Pet Cemetery]]></category>

		<guid isPermaLink="false">http://tomasulo.com/pet-cemetery-persuasion-and-relationships/</guid>
		<description><![CDATA[The original Dr. Sulo&#8217;s Accelerated Persuasion Newsletter often dealt with persuasion in relationships and seduction.  In fact, thousands of subscribers were what are currently known as PUA&#8217;s (Pick up Artists).
As time went by the newsletter moved more to marketing and sales.  In this new blog I would like to keep everything more balanced [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/pet-cemetery-persuasion-and-relationships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Opinion Tests Lie</title>
		<link>http://tomasulo.com/opinion-tests-lie/</link>
		<comments>http://tomasulo.com/opinion-tests-lie/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 05:32:00 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[John Caples]]></category>
		<category><![CDATA[Secret desires]]></category>
		<category><![CDATA[Secret needs]]></category>
		<category><![CDATA[Secret wants]]></category>

		<guid isPermaLink="false">http://tomasulo.com/opinion-tests-lie/</guid>
		<description><![CDATA[“In an opinion test, people hesitate to reveal their selfish motives. For example, in an opinion test of life insurance advertising, an ad with the headline, ‘What would become of your wife if something happened to you?’ outpulled an ad with the headline, ‘To men who want to quit work someday.’ When these same ads [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/opinion-tests-lie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PERCEPTUAL CHARACTER</title>
		<link>http://tomasulo.com/perceptual-character/</link>
		<comments>http://tomasulo.com/perceptual-character/#comments</comments>
		<pubDate>Tue, 05 Jun 2001 21:50:00 +0000</pubDate>
		<dc:creator>docsulo</dc:creator>
				<category><![CDATA[Past AP Issues]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[character creation]]></category>
		<category><![CDATA[long term persuasion]]></category>
		<category><![CDATA[marcel proust]]></category>
		<category><![CDATA[one-shot persuasion]]></category>
		<category><![CDATA[perceptions]]></category>

		<guid isPermaLink="false">http://tomasulo.com/perceptual-character/</guid>
		<description><![CDATA[In this issue:
&#8220;You May Not Play a Part on TV But You Better
 Stay &#8216;In Character&#8217; or Your Friends May Turn The Channel!&#8221;
D r.  S u l o &#8216; s
A c c e l e r a t e d   P e r s u a s i o n
N e w [...]]]></description>
		<wfw:commentRss>http://tomasulo.com/perceptual-character/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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